About Us

Focusing on What Matters

Having focus and energy is a challenge in today's fast-paced world. While stimulants are commonly used, they often come with unwanted side effects. This has led to the popularity of nutraceuticals, but the overwhelming amount of choices and lack of scientific data can make it daunting to find an effective option.

Making Things That Matter

To create the world’s most effective nutraceuticals that end sickness and propel humans to new levels of enlightenment and make them safe, simple, and affordable for every person in the world.

Purpose Matters

Give every modern consumer access to the world’s most effective over the counter nootropic supplements for optimizing focus & energy.

From Our CEO

In our relentless pursuit of being our best, we’ve encountered the challenges of mental fatigue, burnout, and the overwhelming demands of modern life. At Noots, we understand that true performance goes beyond just avoiding sickness—it’s about thriving, reaching new heights, and living life with full energy and clarity.

Our journey began with a passion for biohacking, driven by a personal quest to push the boundaries of what the human mind and body can achieve. As we explored the science of performance, we discovered that traditional approaches to supplementation were often lacking—whether it was the endless cycle of energy crashes or the inability to maintain focus during critical moments.

Having focus and energy is a challenge in today's fast-paced world. While stimulants are commonly used, they often come with unwanted side effects. This has led to the popularity of nutraceuticals, but the overwhelming amount of choices and lack of scientific data can make it daunting to find an effective option.

Noots was born out of a desire to create solutions that are both personalized and scientifically-backed. Our first product, Get Focused, is a testament to this mission. Crafted with a blend of natural ingredients, it’s designed to provide on-demand focus and sustained energy, helping you conquer your day with mental clarity and precision.

Our team has spent countless hours refining our formulations, ensuring that each product aligns with our commitment to safety, simplicity, and effectiveness. We believe in the power of natural solutions to unlock human potential, and our approach is rooted in the latest advancements in neuroscience and nutrition.

At Noots, we view health as a holistic journey—one that includes not just physical well-being but mental and emotional resilience. We’re committed to supporting you on this journey, providing tools and knowledge to help you optimize every aspect of your life.

As we continue to grow, our mission remains the same: Give every modern consumer access to the world’s most effective over the counter nootropic supplements for optimizing focus & energy. 

We believe that with the right tools, everyone can have the focus and the energy to make any goal a reality. That’s why our vision is to create the world’s most effective nutraceuticals that end sickness and propel humans to new levels of enlightenment and make them safe, simple, and affordable for every person in the world.

Join us on this journey to reimagine what’s possible. Whether you’re scaling mountains, building businesses, or simply striving to be the best version of yourself, Noots is here to support you every step of the way. Let’s push the limits together and unlock the future of human enlightenment.

- Phat Le, CEO of Noots

Join Us

Noots is founded by Phat Le who received the Thiel Fellowship and backed by Polymath Capital, 305 Ventures, and 20+ operator angel investors that have founded well-known companies (like Republic, Teachable, Golden, Quantstamp, Trust, Origin Protocol, Hedara Hashgraph, NFT.com, Vungle, and more).

We're headquartered NYC and offer full time benefits. Our Principles below describe how we operate as a team.

Interested in joining the team? Email us at hello@sendnoots.com.

Our Principles

  • Win Win Win Always

    At Noots, we focus on winning but only when you’re winning, the other person or party is winning, and the greater good of all is winning. If all 3 parties are not winning when you "win”, then you're not winning.

  • Energy and Focus is Everything

    Everything is Energy and where you focus on, your energy flows. You have a choice to invest your energy in everything you think, feel, and do. Are you focusing on the good or the bad? Be aware of how you are focusing and directing your energy.

  • Take Action and Create Results

    Your personal power means the ability to take actions, follow through, and create results. You must be willing to take the steps that are necessary to take an idea and translate it into reality.

  • Raise Your Lowest Standards

    Our standards define us. We are not the highest version of ourselves which we can imagine. We are the lowest version of ourselves which we can accept. Understand that you will do nothing to achieve your goals but fight like hell not to breach your standards. As humans we will do more not to loose something than we will do to gain it. If you want to achieve your goals, you must turn them into irrefutable standards.

  • Become Who You Must Be

    Being yourself in business is a big lie. The you that you are right now is not capable of achieving your wildest dreams and goals or else you’d already achieved them. If you want to achieve your dreams and goals, you must become someone already capable of achieving those dreams and goals. You must become the person you need to become to express your full consciousness into the world before leaving this world.

  • Whether You Can or You Can’t You Are Right

    Mindset is everything. The battle is won or lost before it even starts. You must know that your mindset is the first thing that must change to create different results. Your mindset isn't fixed, it's highly malleable. From the time that we're born, everything around us is trying to program us to be something different. You can use this to your advantage by reprogramming yourself. Most people don't have an issue consciously upgrading their mindset but it's the subconscious that rules their lives. To create lasting change, you must focus on reprogramming your subconscious.

  • Master Yourself

    The ones who master themselves, their lives, their business, finances, relationships, mind, body, spirit, and emotions, ultimately master their destiny.

  • Repetition is the Mother Skill

    Knowledge is only potential power. If there's an area where you have a knowledge gap in, the only way to close that gap is with repetition. You need to consistently practice and apply what you are learning in order to develop real skills.

  • Think in Systems

    Nothing works in isolation. Everything is connected and they are all interdependent on each other. Everything in life is a system. If you want to create a good business or do anything well in life then you have to you have to be a great systems thinker.

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